{"id":3141,"date":"2017-08-11T13:00:00","date_gmt":"2017-08-11T11:00:00","guid":{"rendered":"https:\/\/www.culturestreetofficial.com\/home\/?p=3141"},"modified":"2017-08-11T13:01:02","modified_gmt":"2017-08-11T11:01:02","slug":"44th-anniversary-of-hip-hop","status":"publish","type":"post","link":"https:\/\/www.culturestreetofficial.com\/home\/44th-anniversary-of-hip-hop\/","title":{"rendered":"44th anniversary of Hip-Hop"},"content":{"rendered":"<p>&nbsp;<\/p>\n<ul>\n<li id=\"blog-card\" class=\"doodle-card\">\n<div class=\"card-wrap\">\n<div>\n<p>On August 11, 1973, an 18-year-old, Jamaican-American DJ who went by the name of Kool Herc threw a back-to-school jam at 1520 Sedgwick Avenue in the Bronx, New York. During his set, he decided to do something different. Instead of playing the songs in full, he played only their instrumental sections, or \u201cbreaks\u201d &#8211; sections where he noticed the crowd went wild. During these \u201cbreaks\u201d his friend Coke La Rock hyped up the crowd with a microphone. And with that, Hip Hop was born.<\/p>\n<p>Today, we celebrate the 44th anniversary of that very moment with a first-of-its-kind Doodle featuring a custom logo graphic by famed graffiti artist <a href=\"http:\/\/ceyadams.com\/\">Cey Adams<\/a>, interactive turntables on which users can mix samples from legendary tracks, and a serving of Hip Hop history &#8211; with an emphasis on its founding pioneers. What\u2019s more, the whole experience is narrated by Hip Hop icon <a href=\"http:\/\/fab5freddy.com\/bio-2\/\">Fab 5 Freddy<\/a>, former host of \u201cYo! MTV Raps.\u201d<\/p>\n<p>To dig deeper into the significance of this moment and culture from a personal perspective, we invited the project\u2019s executive consultant and partner, YouTube\u2019s Global Head of Music Lyor Cohen (and former head of Def Jam Records), to share his thoughts:<\/p>\n<p><em>\u201cYes, yes y&#8217;all! And it don&#8217;t stop!\u201d Today we acknowledge and celebrate a cultural revolution that&#8217;s spanned 44 years and counting. It all started in the NYC Bronx, more commonly known as the Boogie Down Bronx. Following the fallout from the construction of the Cross Bronx Expressway in 1972 that demolished a lot of the neighborhood, times were particularly tough. The youth needed an outlet &#8211; \u00a0a unifying sound, a beat, a voice to call their own. The Bronx DJ\u2019s and MC\u2019s rose to the task and the city loved them for it.<\/em><\/p>\n<p><em>Hip Hop was accessible. A kid with little means and hard work could transform their turntable into a powerful instrument of expression (also illustrating hip hop\u2019s technical innovation). Starting with folks like DJ Kool Herc, DJ Hollywood, and Grandmaster Flash, the grassroots movement created a new culture of music, art, and dance available to the 5 boroughs of the city and beyond.<\/em><\/p>\n<p><em>Hip Hop was also rebellion against several norms of the time, including the overwhelming popularity of disco, which many in the community felt had unjustly overshadowed the recent groundbreaking works of James Brown and other soul impresarios from the 60\u2019s. Specifically, they felt that the relatable storytelling and emotional truths shared in soul and blues had been lost in the pop-centric sounds of Disco. So Hip Hop recaptured that connection, beginning with the pioneers who brought back the evocative BOOM! BAP! rhythms of James Brown&#8217;s drummer, Clyde Stubblefield.<\/em><\/p>\n<p><em>It should be noted that early Hip Hop stood against the violence and drug culture that pervaded the time. My dear friend &amp; first client Kurtis Blow once said \u201cOn one side of the street, big buildings would be burning down\u2026while kids on the other side would be putting up graffiti messages like, &#8216;Up with Hope. Down with Dope,&#8217; &#8216;I Will Survive&#8217; and &#8216;Lord, Show Me the Way!\u2019\u201d. The messages of resilience unified a community of people and were the backdrop of hip hop\u2019s beginnings.<\/em><\/p>\n<p><em>I won\u2019t pretend I was present when Hip Hop began. I first engaged with Hip Hop music about ten years after its birth, when the culture was still a kid. I\u2019d graduated from college and was working at a bank in Los Angeles. A year later, bored as hell, I quit. On a whim, I rented an abandoned hall and started booking shows. My policy was to provide a stage for the music that promoters were ignoring: punk-rock, reggae, and rap. It turned out to be a winning strategy. One of my very first shows included RUN DMC, and they absolutely KILLED IT. Following the success of those shows, I left LA for NYC and started working for Russell Simmons, who appointed me road manager for RUN DMC just as they were embarking on a European tour. It was December of 1984 and they found nothing but love on both sides of the English Channel. A month later, RUN DMC, along with Kurtis Blow, the Fat Boys, and Whodini, started touring massive arenas across the U.S.. To the rock establishment and corporate music business, hip hop was little more than a fad. But with acts selling out shows around the globe night after night, it was obvious that something bigger was brewing&#8230;<\/em><\/p>\n<p><em>Hip Hop was disruptive. Ultimately, to me, it shows that people in any situation have the ability to create something powerful and meaningful. The progression of this culture and sound &#8211; from Kool Herc spinning James Brown breaks at a block party to Jay-Z, Kanye West, and Drake being some of the biggest forces in music 44 years later &#8211; is something that few people at that first party could have anticipated.<\/em><\/p>\n<p><em>Hip Hop has done exactly what its founders set out to do, whether wittingly or unwittingly. It placed an accessible culture, relatable to any marginalized group in the world, at the forefront of music. In that spirit, here\u2019s to BILLIONS of people getting a brief reminder that \u201cYes, yes y\u2019all! And it WON\u2019T stop!\u201d<\/em><\/p>\n<hr \/>\n<p><strong>Early explorations &amp; a behind-the-scenes look at the Doodle<\/strong><\/p>\n<p><strong><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/JLaRNih6BMwpQKdmRWHN-FjvxqwGGF_Xm1QVKhj-D3wNXESneJ-SXH2QSprrs0TZQz8IIiY8osQ38gB2YqWutVPz_-yskNPrMmy8UV8c6SLk9mHbMyLvoMyi5WqkFwnqkG5Xgshp\" alt=\"Turntables_01_Crossfading.gif\" \/>\u00a0 \u00a0 \u00a0\u00a0<img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/n35N9pK8N7xhmSaPu9xsi0w7rev9MxTuyC8DrNzm3IWeCebPmVtTTEgAo9DAxr48RalUVmZF6-4fIptQnn3t1R2M706IzeFHxNSgDpLObMK4nMHYFDXJq7QBMtQglu0uar6bGKie\" \/><\/strong><\/p>\n<p><em>Early motion study &amp; prototypes of the turntables<\/em><\/p>\n<p><strong><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/v0CyuKaIt3EocxiPCSVxXtgPWatXh4ZrwumVZBek6x19q33D2EktF8pE5J01jPhI4Ig4FQaMBBp9bQOTBjy0RPGQtmnVmBQ5DqHBwQNWRS-nCGvNoCL3_7i68zNvmlNU9g-LHJrA\" alt=\"hiphop-early.gif\" \/><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/M1y5GwzCJCGDP_buJhbf_kEKB1-1uxxLUSyK5vWqessYaiSjb_YQ4RP5GiwwTiBi2R_o_yctkOm8dzZVwbyemse_997WqHomJ5SaC6yJ82lsMGh43Nzuh-cm_nEDVcmM90F-LpC8\" alt=\"hiphop-early2.gif\" \/><\/strong><\/p>\n<p><em>Early animation explorations<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><strong><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/HJZPBKPObHVpj4Cl134-IX74-FloAC8enQ9NTtN7hidvV-ESdQC2AcB8rTB1A492g9QydXzitKi2B3rMjcngQcXgMkrjKECJeNTCKI4HhtWr1F5FIwxuh0TwmceeGcpF-tsIJ5OK\" \/><\/strong><\/p>\n<p><em>Early logo design sketch by Cey Adams<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><strong><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/HzWzuAc6zBgu9pJ-_RwE8yfpzZijZ8ZClA9jG1uN2F-gEcYM_Ews09fjuYY1wAgJqeAN3iEA-F-IWlIsZLV88sL6zLS4PKpCL5pAFVf2tZrq1PrqdpeaIU0M9PTsRWW1XW6y2A3e\" \/><\/strong><\/p>\n<p><em>Character concepts for Fab 5 Freddy<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><strong><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/9yTjIO_5BawrYeSdSiGm5kiitwBc3mzJYtkBX4G_DVnJLpncfJFipS5D5mlDl4CS9h4uoCN6dswALdUN7E2P4EbP2LF6Am9YG5XONHbpQbpLZT83At50MiG6gta2dGpH6YfbF6yp\" \/><\/strong><\/p>\n<p><em>Early intro storyboard<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><strong><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/jmP-OnAmt5lkwsZwv-X7yQCyBT-33FB0Xa4Gt3f7y3-5JRyXBrjlO6pJrw7mx1hcbyw9B7pJQo_38DhW7kKtPr1XfJTbwIsQDyTCVWjetxiR-VP9LIkYM7QD36KkcgfIQy47rbMs\" \/><\/strong><\/p>\n<p><em>Doodle team in front of 1520 Sedgwick Ave in the Bronx (From L to R: Perla, Kevin, Pedro, David)<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><strong><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/oW_E7N70_9andqFaV-xfZxgl4i6wIHCClNAIcVxFLzsQEY65UmD_rYkpEcvDwHS1MoXE2Juq-c8mx7pMLH7sq2va403IXqmYLl4494y5GDr5IiBYJg6lt_QxrAEAlFYErwJRexz2\" \/><\/strong><\/p>\n<p><em>With Cey Adams in his NYC studio (From L to R: Perla, Ryan, Cey, Pedro)<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><strong><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/2_SOaAenk0AHxVDzDamcNTAWPvhzsF2jxMFu0OKE8OHPTk1yd9_PGBjnwZ9RUMDD1pNde4vajhvYd-DNcrVOm6I7Cp3ZXB1hHZsjpCIBVUQSLBXRzMzEYEceAVLV0w9mynOAW2TZ\" \/><\/strong><\/p>\n<p><em>In the recording studio with Fab 5 Freddy (From L to R: Perla, Fab, Kevin, Ryan, Pedro)<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><strong><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/UTnbhznE18IfpuNzh3drXAzTZRbwXWSpr0mblhv87aT6lrGu0PPoa5jMkjp9AdIVcicfLwRn2eGB9-bsHQ5sCjf4QCHpUBzvxlX1cdPJkeyS6IN05pGua2phM_jBpEi7sdGafjWz\" \/>\u00a0 \u00a0<img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/anndcntxG4FM0QRzAlwC7M_AhYieRnAgoXh75Yz19MjgLOzbMxqpvDTdaV24wxDH2jH7YgGBSzUZS-wRhl9uwxw8383QSpp0kANze8ao-pM0bYn0RFqBgBHdNBDaz6NOTUzonAQ-\" \/><\/strong><\/p>\n<p><strong><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/dKApWBo_cGedgAAGUTr9JHBoxE24wovTL_fm6ctPBbXsB-e9CFBMQ0FJI1HSRfCA6T0RQBreGUoA5YLYm9wwJsZiA71Vb_Jp7tVGefRCwIRwFdh_P3eKeQZqX-WAvK0nSbSzo_ak\" \/><\/strong><\/p>\n<p><em>Doodle team doing some serious Hip Hop research in NYC (Pedro &amp; David soaking in the art of NYC, Perla brushing up on her breakdancing skills, &amp; the team getting a hip hop history lesson from Sal Abbatiello &amp; fam)<\/em><\/p>\n<hr \/>\n<p><strong>Credits<\/strong><\/p>\n<p><strong>Core Hip Hop Team<\/strong><\/p>\n<p><strong>UX\/Art<\/strong><br \/>\nCreative\/UX Lead, Animator, Musician &#8211; <strong>Kevin Burke<\/strong><br \/>\nArt\/Animation Lead &#8211; <strong>Pedro Vergani<\/strong><br \/>\nDesigner, Animator &#8211; <strong>H\u00e9l\u00e8ne Leroux<\/strong><br \/>\nTeam Lead &#8211; <strong>Ryan Germick<\/strong><\/p>\n<p><strong>Engineering<\/strong><br \/>\nEng Lead &#8211; <strong>David Lu<\/strong><br \/>\nEng Support &#8211; <strong>Jordan Thompson, Mark Ivey, Kris Hom, Chris Wilson<\/strong><br \/>\nEng Manager &#8211; <strong>Ben McMahan<\/strong><\/p>\n<p><strong>Production<\/strong><br \/>\nPartnerships, Marketing, &amp; Licensing Lead &#8211; <strong>Perla Campos<\/strong><br \/>\nProgram Manager &amp; User Testing Lead &#8211; <strong>Gregory Capuano<\/strong><br \/>\n<strong>Special thanks to<\/strong><\/p>\n<p><strong>Support<\/strong><br \/>\nWriting support &#8211; Jorteh Senah, Matthue Roth<br \/>\nLicensing\/Agency support &#8211; Jay Komas, Jill Trainor, Joy Edgar, Thomas Breslin<br \/>\nUX Research &#8211; Melinda Klayman<br \/>\nMusic support, Sound Engineer &#8211; Nick Zammuto<br \/>\nPR support &#8211; Susan Cadrecha, Marni Greenberg<br \/>\nWeb audio support &#8211; Yotam Mann, Chris Wilson<br \/>\nDesign\/Animation support &#8211; Matt Cruickshank<br \/>\nAnimation support &#8211; Olivia Huynh<br \/>\nArt support &#8211; Brian Kaas<\/p>\n<p><strong>Partners<\/strong><br \/>\nExecutive Consultant &#8211; Lyor Cohen<br \/>\nGuest artist &#8211; Cey Adams<br \/>\nHost &#8211; Fab 5 Freddy<br \/>\nGuest Musician &#8211; Prince Paul<br \/>\nConsultants &#8211; Sal Abbatiello, Mickey Abbatiello, Steve Stoute<br \/>\nAgency partners &#8211; Mass Appeal, DMG Clearances, Translation<\/p>\n<p><strong>Hip Hop Pioneer Participants<\/strong><br \/>\nDJ Kool Herc<br \/>\nGrand Wizzard Theodore<br \/>\nThe Sequence<br \/>\nGrandmaster Caz<br \/>\nRichard Col\u00f3n (AKA Crazy Legs)<br \/>\nRoxanne Shant\u00e9<br \/>\nGrandmaster Flash<br \/>\nRUN DMC<br \/>\nSylvia Robinson estate<\/p>\n<p><strong>Intro Content Credits<\/strong><br \/>\nA Tribe Called Quest footage &#8211; courtesy of Video Music Box Licensing\/Getty<br \/>\nBronx Rap contest footage &#8211; courtesy of Louis Alvarez and Andrew Kolker\/Getty<br \/>\nStyle Wars footage &#8211; courtesy of Public Art Films, Inc.<br \/>\nSalt N Pepa image &#8211; courtesy of Janette Beckman<\/p>\n<\/div>\n<\/div>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; On August 11, 1973, an 18-year-old, Jamaican-American DJ who went by the name of Kool Herc threw a back-to-school jam at 1520 Sedgwick Avenue in the Bronx, New York. During his set, he decided to do something different. Instead of playing the songs in full, he played only their instrumental sections, or \u201cbreaks\u201d &#8211; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3142,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[598,353,493,341,43,372,585,298,649,642,15,130,267,323,168,1,169,399,167],"tags":[663,149,664,665,81],"class_list":["post-3141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-battles","category-clothing","category-dedicated-mixshow","category-dj-flipcyide","category-dutchworks","category-french-hip-hop","category-ghetto-government-officials","category-hellrazah","category-hip-hop-magazine","category-history","category-home","category-interviews","category-mixtapes","category-mr-funke","category-netherlands","category-news","category-onyx","category-release-party","category-show","tag-44th-anniversary-of-hip-hop","tag-hiphop","tag-music","tag-party","tag-rap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>44th anniversary of Hip-Hop - Culture Street Official<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.culturestreetofficial.com\/home\/44th-anniversary-of-hip-hop\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"44th anniversary of Hip-Hop - Culture Street Official\" \/>\n<meta property=\"og:description\" content=\"&nbsp; On August 11, 1973, an 18-year-old, Jamaican-American DJ who went by the name of Kool Herc threw a back-to-school jam at 1520 Sedgwick Avenue in the Bronx, New York. 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Instead of playing the songs in full, he played only their instrumental sections, or \u201cbreaks\u201d &#8211; [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.culturestreetofficial.com\/home\/44th-anniversary-of-hip-hop\/\" \/>\n<meta property=\"og:site_name\" content=\"Culture Street Official\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-11T11:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-08-11T11:01:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.culturestreetofficial.com\/home\/wp-content\/uploads\/hiphop-early.gif?fit=508%2C270&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"508\" \/>\n\t<meta property=\"og:image:height\" content=\"270\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"Fix Meister\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fix Meister\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.culturestreetofficial.com\\\/home\\\/44th-anniversary-of-hip-hop\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.culturestreetofficial.com\\\/home\\\/44th-anniversary-of-hip-hop\\\/\"},\"author\":{\"name\":\"Fix Meister\",\"@id\":\"https:\\\/\\\/www.culturestreetofficial.com\\\/home\\\/#\\\/schema\\\/person\\\/f142d2111eecb82b5d5c05399595e6c0\"},\"headline\":\"44th anniversary of Hip-Hop\",\"datePublished\":\"2017-08-11T11:00:00+00:00\",\"dateModified\":\"2017-08-11T11:01:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.culturestreetofficial.com\\\/home\\\/44th-anniversary-of-hip-hop\\\/\"},\"wordCount\":1257,\"image\":{\"@id\":\"https:\\\/\\\/www.culturestreetofficial.com\\\/home\\\/44th-anniversary-of-hip-hop\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.culturestreetofficial.com\\\/home\\\/wp-content\\\/uploads\\\/hiphop-early.gif?fit=508%2C270&ssl=1\",\"keywords\":[\"44th anniversary of Hip-Hop\",\"hiphop\",\"music\",\"party\",\"Rap\"],\"articleSection\":[\"Battles\",\"Clothing\",\"dedicated mixshow\",\"Dj Flipcyide\",\"Dutch Works\",\"French-HipHop\",\"Ghetto Government Officials\",\"Hell-Razah\",\"Hip Hop magazine\",\"History\",\"Home\",\"Interviews\",\"mixtapes\",\"Mr Funke\",\"Netherlands\",\"News\",\"Onyx\",\"release party\",\"Show\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.culturestreetofficial.com\\\/home\\\/44th-anniversary-of-hip-hop\\\/\",\"url\":\"https:\\\/\\\/www.culturestreetofficial.com\\\/home\\\/44th-anniversary-of-hip-hop\\\/\",\"name\":\"44th anniversary of Hip-Hop - 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